“When evil men plot, good men must plan.
When evil men burn and bomb, good men
must build and bind. When evil men shout
ugly words of hatred, good men must commit
themselves to the glories of love.” —Dr. Martin
Luther King Jr. (1929 – 1968)
Avant-garde Books, LLC is the first Black mother/daughter-owned bookstore in the world. While their physical location at the Mall West End in SW Atlanta is no longer open, they are still committed to promoting literacy and learning, especially among socioeconomically disadvantaged children. Their mission is not just to sell books, but they strive to save and empower members of their commUNITY with the right knowledge about themselves, their history, race, culture, and identity.
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