The Mall West End opened 52 years ago. However, next year, it will be permanently closing its doors. Our relationship began in 2018 when we hosted our first Holiday Children's Book Fair. We are GRATEFUL for the opportunity to make beautiful memories for our commUNITY. To the owners (new and old), the manager (Mrs. Cletta), custodial crew, security staff, mall neighbors, customers, and every person who supported us, THANK YOU! THANK YOU! THANK YOU!
Avant-garde Books, LLC is the first Black mother/daughter-owned bookstore in the world. While their physical location at the Mall West End in SW Atlanta is no longer open, they are still committed to promoting literacy and learning, especially among socioeconomically disadvantaged children. Their mission is not just to sell books, but they strive to save and empower members of their commUNITY with the right knowledge about themselves, their history, race, culture, and identity.
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